General Mills Cereals Art Direction and Illustration
From 2006 to 2009, I was Baker’s Art Director for General Mills cereals. Brands that I worked on included Trix, Lucky Charms, Cocoa Puffs, Cookie Crisp, Cheerios, Chex, and Golden Grahams
Trix Swirls features my concept for the front panel, with John Schreiner doing final art. The back panel features my final rabbit illustration and design.
General Mills Halloween concept by Tony Shidla, designers Elroy Balgaard and Steve Wahlin. Steve Wahlin Art Directing.
Halloween back panel concept and pumpkin illustrations by Steve Wahlin. Design by Mitch Gerads and Steve Wahlin.